4 July 2023
Byju’s, Navigating Challenges and the Road Ahead
Byju's is currently facing significant challenges. As one of the most renowned brands, it made headlines by appointing soccer legend Lionel Messi as its brand ambassador and becoming a key sponsor of the 2022 World Cup. Team India's cricket stars proudly wore Byju's name on their chests as the company became the title sponsor. As the pandemic surged, investor enthusiasm towards digital companies, including newly established ed-tech Unicorns like Byju's, reached its peak.